sATIsFACTIoN SURVEY

Lapland Ice Driving Feedback

1. How did you learn about Lapland Ice Driving?

Tick as many as are applicable

• Word of mouth
• Magazine Article
• Which one ?



• Press or Internet advertisement
• Which one ?



• Email promotion
• Hotel staff mentioned during a stay
• Travel agency mention
• Concierge mention
• At the Paris Motor Show
• From an internet search
• From a TV program.
• Which one ?



• Other :

2. When did you become aware of Lapland Ice Driving?

• This year
• In 2014
• In 2013
• Prior to 2013

3. Why did you choose Lapland Ice Driving ?

Tick as many as are applicable

• You have been before and wanted to return
• You came on the advice of a friend or relation, already a customer
• Lapland Ice Driving’s good reputation convinced you
• The proposal attracted me :

• The facilities        
       
• The officially-licenced
  F1 circuits
• The car fleet
• The personal in-car instruction
            
• The amount of daily driving time
• The speed possible in total safety
• The pleasure of driving in the true sense

• Others

• You would like a personalised proposal, Lapland Ice Driving can provide this
• You have seen something which made you want to try out the Lapland Ice Driving offer
• You didn’t choose it yourself, it was a present

Your opinion about Lapland Ice Driving

4. Please tell us about your program with Lapland Ice Driving :

• Number of days :

• Performance package
• Intensive package

• Nordic activities ?


• Cars driven :

5. Generally, are you satisfied with your Lapland Ice driving experience?

• Very satisfied
• Fairly satisfied
• Not very satisfied
• Not at all satisfied

6. What did you particularly like?




7. Conversely, what could be improved?

8. In detail, how satisfied were you with the following aspects?

The choice of cars

• Not affected
• Not at all satisfied
• Not very satisfied
• Fairly satisfied
• Very satisfied






Number of driving sessions

• Not affected
• Not at all satisfied
• Not very satisfied
• Fairly satisfied
• Very satisfied






Length of driving sessions

• Not affected
• Not at all satisfied
• Not very satisfied
• Fairly satisfied
• Very satisfied






Lapland Ice Driving team support : coaching

• Not affected
• Not at all satisfied
• Not very satisfied
• Fairly satisfied
• Very satisfied






The driving circuits

• Not affected
• Not at all satisfied
• Not very satisfied
• Fairly satisfied
• Very satisfied






The additional activities offered

• Not affected
• Not at all satisfied
• Not very satisfied
• Fairly satisfied
• Very satisfied






Hotel accommodation

• Not affected
• Not at all satisfied
• Not very satisfied
• Fairly satisfied
• Very satisfied






The club-houses

• Not affected
• Not at all satisfied
• Not very satisfied
• Fairly satisfied
• Very satisfied






The Airport to Lapland Ice Driving transfers

• Not affected
• Not at all satisfied
• Not very satisfied
• Fairly satisfied
• Very satisfied






Contact with the Lapland Ice Driving commercial team prior to your experience

• Not affected
• Not at all satisfied
• Not very satisfied
• Fairly satisfied
• Very satisfied






Our commitment to quality, made-to-measure service

• Not affected
• Not at all satisfied
• Not very satisfied
• Fairly satisfied
• Very satisfied

9. If you were to describe Lapland Ice Driving in one sentence, what would you say ?

10. Would you recommend Lapland Ice Driving?

• Yes certainly
• Yes probably
• No probably not
• No certainly not

• Why?

11. What kind of activities would you like Lapland Ice Driving to offer during the off-season?

About you

12. Are you:

• Male
• Female

13. Which age range?

• 18-29 years
• 30-39 years
• 40-49 years
• 50-59 years
• 60-69 years
• 70 + years

14. What is your country of residence?

15. What is your status ?

• Single
• Partnered
• Partnered with children

16. Did you visit Lapland Ice Driving:

• Alone
• With friends
• With partner
• As family group with children

17. Of the following phrases, which best apply to you?

I am a driving enthusiast, and participate as often as possible

• Not at all
• Not very
• Fairly
• Entirely






I am a car enthusiast generally

• Not at all
• Not very
• Fairly
• Entirely






I own one or more sport cars

• Not at all
• Not very
• Fairly
• Entirely






I enjoy extreme sports, high-speed and so on

• Not at all
• Not very
• Fairly
• Entirely






I look for original ways to spend my leisure time : new holiday destinations,

• Not at all
• Not very
• Fairly
• Entirely






I look for the highest standards in my leisure activities as in life generally

• Not at all
• Not very
• Fairly
• Entirely

18. What destinations/hotels do you usually go to? (Give examples)

19. In your spare time, what activities do you enjoy?

20. Could you tell us your 3 favorite magazines?